Memory research has demonstrated that it is easy to implant false memories, convincing people that they had experienced some event or emotion that never really happened. This has long been a problem in the area of forensic psychology and eyewitness testimony.
Now researchers are speculating about implanting false memories by alter photographs, perhaps stored on a social network site like Facebook, to insert products in situations that never really happened.
Would adding Coca-Cola bottles to your favorite photos from last Christmas change your attitudes, and desire to buy, the product?
By taking advantage of implanted memories, corporate product placement in photos on social networking sites could finally accomplish the much-desired — but incredibly difficult — goal of altering brand loyalty,