Yahoo to experiment with behavioral ads
Going beyond placing ads based on the keywords used in seaches, Yahoo is going to use past browsing behavior to target ads. This is kind of like institutionalized spyware/adware.
Yahoo to experiment with behavioral ads
For example, people who have already searched for information on a particular category of product, such as LCD monitors, will be more likely to see ads for such products on future visits to Yahoo.
Posted: December 5th, 2005 under Security & privacy.
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