Wear the red dress?

Are women really more attractive if they wear red? Research results used to say “yes”, but replicating those studies is proving to be difficult.

… nothing, it seems, is straightforward in psychology any more. A team of Dutch and British researchers has just published three attempts to replicate the red effect in the open-access journal Evolutionary Psychology, including testing whether the effect is more pronounced in a short-term mating context, which would be consistent with the idea that red signals sexual availability. However, not only did the research not uncover an effect of mating context, all three experiments also failed to demonstrate any effect of red on attractiveness whatsoever.

Source https://digest.bps.org.uk/2016/12/12/wardrobe-malfunction-three-failed-attempts-to-replicate-the-finding-that-red-increases-attractiveness/


One thought on “Wear the red dress?

  1. Andrew

    Although men may not find women in red more attractive, another article has described research that shows that other women become more critical and “mate protecting” when seeing a women in a red dress.

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