Here is an interesting post from Seth Godin’s blog on privacy (thanks to David Fraser for the pointer). The argument is that people don’t care about privacy, as long as their private information is handled in the way they expect. When they are surprised about how their personal information is handled, that’s when they get concerned.
Seth’s Blog: People don’t truly care about privacy
There’s been a lot of noise about privacy over the last decade, but what most pundits miss is that most people don’t care about privacy, not at all.
If they did, they wouldn’t have credit cards. Your credit card company knows an insane amount about you.
What people care about is being surprised.